Why do I say Keyword Research is the 70-90% of Search Engine Optimization?

Why do I say Keyword Research is the 70-90% of SEO?

Either you agree with it or now not, keyword research is the middle of S.E.O. when you have sturdy know-how approximately keyword research, then you has found out everything in search engine optimization.

Why?

Because in S.E.O, you have 2 options:
Either to discover low opposition keywords with right extent and rank with social sharing
Some one-way links only or paintings on any keyword and rank with fine back-links.
If you locate low opposition key phrases, you don't want such a lot of fine inbound links, you just have to do suitable social sharing, and a few or no inbound links are needed for ranking the object. if you have written an amazing article as compared to your competition in phrases of content material duration, pics, consumer revel in, and on-page you then have completed an extremely good process.

Why?

Because low competition keywords are the ones on which no or few articles are written on that, but loads of human beings are searching for the keywords. You find, after which rank them by way of writing articles.
You need to find long tail keywords which can be generally low competition keywords, then rank them. When your website gets old and accurate content, then your website could be able to rank for a brief tail keyword too.